Mindset
In the seventy years of the festival’s existence, WMC has proven that it is a relevant – perhaps the most significant – player in the world of wind music, attracting more than 20,000 musicians and some 350,000 visitors to the city of Kerkrade every four years. However, this success is by no means taken for granted. WMC operates in a dynamic playing field, both on the side of the participants as well as on the side of the audiences. That is why experience plays a crucial role in the entertainment and festival landscape.
A new mindset calls for a redefinition of the festival’s vision. This new vision is founded on the idea that WMC approaches the world of wind music openly, transparently, and inquisitively and that WMC is a facilitator of significant developments in the sector. WMC is a world stage that encourages experiments, that brings cultures together, and that is at the service of music and the musician.